Organic Greens and Reds powder is a healthful supplement for those who wish to supplement their diet with this concentrated phytonutrient blend of grasses, vegetables and botanicals. Cruciferous vegetables such as broccoli and cauliflower, offer protective sulforophane compounds known for their ability to induce phase 2 detoxifying enzymes. This product contains a wide assortment of organic fruits including raspberry, strawberry and blueberry to provide potent antioxidant protection. It also supplies 400% of the Daily Value for Vitamin C. In addition, fiber from flax seed and digestive enzymes are included to support overall gastrointestinal health. Measuring Antioxidant Activity Œ The Oxygen Radical Absorbance Capacity The oxygen radical absorbance capacity (ORAC) assay is a method for quantifying the antioxidant strength of substance (i.e. its ability to fight free radicals). The method was developed in part at the USDA Human Nutrition Research Center on Aging at Tufts University. The measurement is standardized against a water-soluble vitamin E derivative (called Trolox) which has a known ORAC value, and is reported in terms of Trolox t way to quantify the ability of various compounds to quench free radicals. ORAC values have been measured for many fruits and vegetables as well as numerous plant extracts. For example, a single serving (1/2 cup) of fruits and vegetables yields an ORAC value between 600 Œ thirteen servings of fruits and vegetables a day, one can tell that the ORAC value of a healthful diet would be quite high. ORAC value for Organic Greens and the ORAC equivalent of 3-4 servings of fruits and vegetables. While dietary supplements do not take the place of a healthy, well-balanced diet, Organic Greens and Reds can serve as an excellent way to help meet the daily fruit and vegetable serving recommendations.